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Saturday, November 17, 2018

Risas Dental Opens in Area 

DentistRisas means “laugh” in Spanish. It is also the name of a dental office chain that brings dentistry to the people with reasonable rates and convenient hours.

A new location just opened in the South Mountain area and the staff is already seeing patients.

For those who need dental work, but have no insurance or who are not independently wealthy, this is a good enough reason to laugh and smile.

“What we want to do is lower the barriers that people normally face when it comes to receiving dental work,” said Dr. Whitney Wright DDS, MSD, one of the founding orthodontists and principle owner of Risas Dental.

We have patients who have not been to the dentist in five years. They go when something hurts. If they go, the dentist gets after them for not coming and then charges them more than they can afford. They leave and they still have the problem and it keeps getting worse,” said Wright.

That is not the way to help people, he said.

“Our goal is to brighten their lives and take care of them,” Wright said. “We are just opening our 14th office and we’ve got five more under construction and seven in the process of getting ready to be built Their new location, is at 6034 S. 16th St. in the South Mountain area.

“We are open Monday through Saturday from 9 a.m. to 8 p.m. We offer payment plans without credit checks. We offer affordable care with hours that allow people to come to see us after work,” he said.

When a new office opens they go all-out in bringing it to the community.

“We just had the grand opening on our 10th Phoenix location, that makes 14 locations including three in Denver with another opening there in August,” he said.

To make the opening special, they hold a celebration week when they offer four hours of free dental care from 8 a.m. to noon. On a first come basis, patients can have a cleaning, get a filling, extraction or exam. Some get in line at 3 a.m.

“We have a radio station, face painter, we make it a big, whole family event,” said Caitlin Waters, head of digital and social marketing.

This company is fairly young having opened its first dental office in 2011 in Maryvale.

“It’s been a high-growth pattern since then,” Waters said. The reason is that they put the patient first, she said. “Our price points are awesome and the fact that we are open longer, Monday to Saturday from 9 a.m. to 8 p.m. which allows people who work to come in after work. We offer guarantees on wait periods, which allows them to get in and out quickly with a five minute wait. All the teams are bilingual, Spanish/English. We are the home of the “$100 braces” for $3,000. After a $110 down payment the patient pays $100 a month and is finished paying after three years, Waters said. “That is super affordable since at other dental offices a person pays as much as half down,” she said, adding that at the other offices, braces can cost more than $6,000.

The company does a lot of free dental work, in fact in the past 10 years, it has done $2.25 million in free dental work, Waters said.

Wright remembers one of his patients, a young woman who suddenly stopped coming to her orthodontic appointments, answering her phone and began falling behind on her payments. After about five months her family came to Wright to ask to be allowed to catch up on the payments because the young woman had been diagnosed with cancer and had been fighting the disease.  Wright told them they didn’t have to catch up on the payments, that he would finish the treatment for nothing.

“Finally, a ray of sunshine in their lives,” he said. “We do free makeovers for Mom on Mother’s Day and fathers on Father’s Day.

The winners of the free services are chosen by essays written usually by their children and are usually heart wrenching. Most have no idea they have been nominated. On Labor Day we do a “Labor of Love,” when we do free dental work.

“We do drug addicts who are trying to get their lives back who have ruined their teeth with methamphetamine,” Wright said. They change lives. He remembers Juan, a patient who was a little person. He had horrible teeth and severe crowding. He couldn’t afford to go to a dentist or orthodontist. After a year and a half life had changed for Juan. “We gave him a Hollywood, gorgeous smile,” Wright said.

Juan was so happy with the work he was crying and hugging Wright telling him that he had changed his life.

Waters said the company is non-exclusive and make dental care available for everyone.“Launching today is a special if you get braces you pay the down payment and there is no payment until September 1 before the school year so that you can spend the extra cash on school supplies,” she said. To go along with the grand openings, another tiered special is being offered:

The first 100 people get braces for $2,200. For the next 100, the cost is $2,500 and for the next 100 the cost will be $2,800. Braces at $3,000 is always available. “Our motto is “give to grow,” Waters said. To learn more call 602-845-3333.




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