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Thursday, September 20, 2018

New Stores Commit to Mostly Empty Shopping Center in Laveen

Baseline Village Center, the nearly 16-acre commercial development on the northwest corner of Baseline Road and 35th Avenue, will soon see more retail activity after sitting mostly vacant for more than four years.


Big Lots will soon shut its doors at Baseline Road and Central Avenue and serve as the center’s anchor tenant in a new 30,000-square-foot space. The closeout retail chain will be joined by 99 Cents Only and Big 5 Sporting Goods.


“More is set to come,” stressed Michael Moreines of Sierra Sun Properties, one of the new partners in the project, along with Hinkson Company, LLC.


When Baseline Village Center was completed in October 2008 (then known as Laveen Village Center), initial plans called for a Mexican grocery store, fitness center, barber school and nail salon. Dunkin Donuts and Goodwill were discussed as well.


But none of the original businesses ever opened.


Today, current tenants include Boston Nails, Kumon Math & Reading Center, Lee’s Black Belt Academy, a photography studio and Federico’s Mexican Food.


“We have room for one more mini major (retailer) and we have people looking at it,” Moreines added. “I don’t have anything in my hand right now, but I will soon. The center is going to fill up fast.”


Moreines predicts Baseline Village Center will be full within a year.


The addition of Big Lots continues a transformation for discount retailers that were previously only found in second- and third-generation shopping centers. Now, with the change in real estate market, discount retailers are stronger and, as a result, continue to take over first-generation shopping centers.


“It’s a cataclysmic shift from what we all thought the discounters were in the past to what they are today,” said Moreines, adding that Goodwill at 19th Avenue and Baseline Road is another example of the ongoing change.


With the renewed interest at Laveen Village Center, Moreines hopes the new activity will help revive commercial development along Baseline Road, especially east into the South Mountain Village.


“Until the market gets stronger and stronger, you just need to have your key locations and you need to work from the inside out,” he said. “Eventually, (the activity) will spread to those other centers.”



8 Responses to “New Stores Commit to Mostly Empty Shopping Center in Laveen”
  1. Gabe says:

    It will be nice to have some businesses in the beautiful shopping center. The hopes for some nicer options, such as a Trader Joe’s or Sprouts would be great. Wooing Dunkin Donuts would be awesome. It is appreciated of some of the more ‘common’ new business to move into South Phoenix/Laveen (Jack in the Box, Taco Bell, barber shops, nail salons) but we need more variety, chains, more upscale types of business to move into our community. I’m sure it’s not for a lack of trying…. Also, until we get the Loop 202, or a possible expressway leading from I-10/59th Ave to Laveen, it seems it will be an eternity before we see a movie theater, Costco, Sam’s Club, etc. in our neighborhood. As in the movie ‘A Field of Dreams – If you build, they will come,’ we would gladly avoid driving to Awahtukee, Chandler, and other parts of the Valley to do our shopping, to find entertainment….WE WILL COME!!!! We will spend our money in our community! Thanks!

    • Daphne says:

      I agree with Gabe. I thought this was the perfect location for a Trader Joes or Sprouts. I even sent them an email telling them about the location. I wish Laveen would bring more upscale businesses. I hate driving to Ahwatukee or Avondale to get quality entertainment/restaurants. We do not need any more smoke shops, payday loans, nail salons and pizza places. If you want the 202 to be built please email the city at projects@azdot.gov or call 602-712-7006. The best option for Laveen is W59 route. The 202 freeway, W-59 route is set to bring a major hospital, movie theater , and community college. Anyone in Maricopa County can send in their feedback until July 24, 2013. We need as many YES votes for Loop 202 -W59 as we can get. Thanks.

      • Carolann says:

        Vote NO on the Loop 202 59th Ave Alternative! This will only add congestion to Laveen traffic, and ruin the small town feel of Laveen Village. This will destroy our community, literally going through my front yard. Our neighborhodd does NOT want this. We were here long before all of the shops. They should bulid the freeway farther west, not impact anyone’s homes! You would NOT want this in your front yard….

        • David says:

          I agree that we need more upscale businesses in our community. I have a concern with all of the discount retailers that are popping up. I also feel that the South Mountain freeway is desperately needed to bring these businesses as well as the hospital and other services. Carolann, the loop 202 will also be going through my front yard, figuratively speaking, and I am all for it. Your idea of moving it farther west is a joke. The GRIC won’t allow this on their land, which means the farthest west it could go would be about 75th Ave. There is a perfect lane where it is proposed to go now, with the smallest impact to home and business owners… yes, some people will be impacted but that is inevitable. This IS the best solution.

  2. Lisa says:

    I would also love to see a Trader Joe’s or Sprouts. We are completely lacking when it comes to good food choices here. It is so hard to sift through all of the food, to find what little is left on the shelves with organic stickers. I have little kids, and I want their developing bodies to have every fighting chance. Also, I know I’m not the only one out here that thinks that most commercial produce tastes like it was somehow diluted with cucumber. Trader Joe’s…Sprouts…we need you out here!

  3. Kaitlyn says:

    Along with Trader Joe’s and or a Sprouts, I’d like to see a Jamba Juice, Pita Jungle, Zoyo frozen yogurt, Lab Corp,

  4. Jacob says:

    Would be awesome to have a movie theater in laveen

  5. Frank says:

    I would like to see mose businesses that encourage family fun and entertainment to keep the youth occupied. I travel to shop, dine, and for family entertainment. Bowling alley, movie theater, batting cages, restraints, not sports bars and some place for a sit down breakfast.

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