Motivated Greathouse Setting Sights on Business
Arthur Greathouse has always been the guy everyone admires. A star football player for McClintock High School in Tempe, Greathouse, now 38, was selected an All-American running back his senior year. He made the college football All-American Team his freshman year at the University of Arizona, where he also excelled in academics and completed his degree in less than four years.
To top it off, as an upper classman he earned a reputation as a mentor to younger student athletes.
But Greathouse’s record-setting days aren’t all in the past. In January he opened a Native New Yorker restaurant at 51st Avenue and Baseline Road in Laveen, which instantly became wildly popular and has already broken records within the chain for the most sales in a single day and a single month.
“The only limitations are those we put on ourselves,” Greathouse said in a moment of self-reflection.
Modest and private, he speaks matter-of-factly about his achievements without embellishment or bravado. A Valley native who moved to Laveen four-and-a-half years ago, Greathouse said he considered opening a sports bar after growing tired of driving a half hour every time he wanted something to eat. Online research led him to the Native New Yorker, an Arizona-based chain of franchised restaurants, which he frequented as a kid in Tempe.
Now, with the Laveen restaurant up and running, he’s already set his sights on expanding and recently took a scouting trip to Casa Grande with his father.
“I’m very goal-oriented,” said Greathouse, who credits his dad for instilling an entrepreneurial spirit. Greathouse’s dad owns a barbershop at 12th Street and Jefferson and also excelled in football, playing for Phoenix Union High School in the mid-1950s.
He credits his mother for his academic success, joking, “I didn’t have much of a choice, though.” His mother holds a doctorate in education and has worked for Arizona State University and California State University, Bakersfield.
“School has always come pretty easy,” he admitted.
A loyal friend who keeps in contact with many of his former teammates, Greathouse married his college sweetheart, Cynthia. They have two children—a son, Arthur, and a daughter, Jasmine.
“Art used to come pick me up for football practice as a freshman,” said Ronald Veal, now a firefighter in Atlanta and one of his close friends. A year behind him at the U of A, Veal said Greathouse mentored young players. He was always very wise and ambitious, Veal said.
To this day the two take vacations together and often visit Tucson to see their alma mater.
Derrick Martin, a sports marketing consultant in the Valley, said Greathouse was like a big brother to him, too. When Martin transferred from Phoenix College to play football at the University of Arkansas, Greathouse became a mentor, helping him navigate the life of a student athlete.
“Art is a very patient and giving individual,” Martin said. “He’s always putting someone else’s needs before his own.”
Today, the two coach Pop Warner football together. As a duo, they offer more than just football instruction—they also spend quality time with the boys outside of practice, whether it’s inviting them over for a barbeque or taking them to the movies.
“He’s always thinking of what we can do to coach them as young men,” Martin said. “We use football as a tool to help these young men with the game of life.”
Martin sums Greathouse up like this: “behind him you see discipline.”
That discipline has allowed Greathouse to excel in several, diverse careers. After college he played two seasons of football with the Arizona Rattlers before injury forced him to retire. Then he ventured into direct sales, selling Rainbow Vacuums for 12 years and eventually moving to Tucson to oversee the company’s southern Arizona sales.
In 2002 he moved back to the Valley and capitalized on the real estate frenzy, earning his real estate license in nine days and delving into real estate developing, too. And now he’s a restaurant owner.
Ownership, he said, “gives you more time for vacation and trips. You have the freedom to control your own life and destiny.”